________________________________________________________________________________________________________________________
As The Brand House Collective, we’ re raising expectations and building an organization that delivers results brand by brand.”
As it transitioned into the latter half of 2025, the developments kept coming for The Brand House Collective. On August 8, 2025, it successfully opened the first Bed Bath & Beyond Home store in Nashville, TN. Reintroducing one of retail’ s most iconic names was a proud moment for the organization.“ This isn’ t just a store; it’ s a fresh start for a brand that means something special to so many families,” Amy Sullivan stated at the time.“ With Bed Bath & Beyond Home we’ re delivering on our mission to offer great brands, for any budget, in every room. It’ s a powerful addition to our portfolio and a meaningful step forward.”
The Nashville store opening marked the beginning of an ambitious expansion plan. The company’ s 290-store footprint will serve as the foundation for a multibrand retail strategy, with plans to convert approximately 75 Kirkland’ s Home locations to Bed Bath & Beyond Home stores through 2026. Exploration is also underway around bringing the Overstock brand to physical retail, with approximately 30 locations planned following an initial pilot store in Nashville.
Just over a month after the store opening, on September 15, 2025, The Brand House Collective sold the Kirkland’ s Home intellectual property to Bed Bath & Beyond, Inc. for $ 10 million. Beyond its financial significance, this move accelerated the national store conversion strategy designed to convert Kirkland’ s Home locations into Bed Bath & Beyond Home stores to drive a larger national footprint, greater operating efficiencies, and reinforcing Beyond’ s conviction in the power of omni-channel.
Barcode
& RFID Price Tickets, Labels & Packaging
• 48-Hour Turnaround Time
• Global Production Facilities
• Easy Online Ordering & Tracking via FASTtrak See why top retailers rely on FineLine. www. finelinetech. com / contact /
Proud to Partner with Kirkland’ s on Their Exciting Rebrand!
52