______________________________________________________________________________ The Brand House Collective
The excitement around the Bed Bath & Beyond brand has been undeniable with the first of many store conversions
Beyond Inc. and The Brand House Collective will also expand Kirkland’ s Home into the wholesale market, which extends the brand’ s nearly 60-year legacy in seasonal home décor and furnishings to independent retailers nationwide, creating a new recurring revenue stream.
“ The excitement around the Bed Bath & Beyond brand has been undeniable with the first of many store conversions,” said Marcus Lemonis, Executive Chairman of Bed Bath & Beyond, Inc. in a press release.“ This early success reinforces our conviction in the strategy and our commitment to accelerate the rollout nationwide. Kirkland’ s Home design and product development will expand through both Bed Bath & Beyond Home stores and the wholesale market, and I have full confidence in Amy Sullivan and her team to drive this growth.”
As The Brand House Collective works to convert its entire store portfolio to Bed Bath & Beyond Home locations over the next 24 months, the successful Nashville debut has validated the strategy. With additional Overstock stores planned and wholesale expansion underway, the company has positioned itself at the intersection of brand revival and retail innovation- bringing beloved names back to communities while building the operational infrastructure to support multi-brand growth in an evolving retail landscape. ■
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