Retail Merchandiser Volume 65, Issue 4 | Page 40

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“ We’ re proud to call We Make Noise one of our premier philanthropic partners, along with over 200 organizations we supported in 2024 with more than $ 985,000 in funding, gear, and volunteering support,” Mike reveals.“ Our Sweetwater philanthropy strategy is to create more musicians( focused on K-12 youth music programming), empower more voices( provide opportunities in underrepresented communities), and care for musicians.”
As our conversation continues, Mike turns to what’ s next for Sweetwater.“ We’ re excited about our growth with schools and educators, specifically our ability to now rent school instruments to students nationwide,” he shares.“ We’ ve pioneered a system where we can give students a highquality instrument with many free upgrades at a better price. The result is that students are more inspired and tend to keep an instrument for longer.

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