_____________________________________________________________________________________________________ Sweetwater
“ We’ ve also recently launched our‘ Gear Exchange’ online marketplace, where customers can sell used gear on our website. If they choose to take their earnings in store credit, we waive all selling fees, and the marketplace has been well received by our customers looking to trade old gear for newer equipment.
“ In terms of the future, there are plenty of growth areas for our business, especially in adjacent areas like video,” Mike concludes.“ Most importantly, we want to remain known for our extreme expertise and customer service, not for growing too quickly. Our entire culture is built on serving one customer at a time and addressing one detail at a time. We believe that if we do that with passion and precision, then the money will follow.” ■
www. sweetwater. com
retail-merchandiser. com 41