Retail Merchandiser Volume 65, Issue 4 | Page 39

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Sweetwater
gear and more as reliable solutions for Sweetwater’ s discerning customers.”
As most of its employees are musicians, Sweetwater is committed to providing the community with musical opportunities, especially in schools and underserved areas.“ We have a mission-driven mindset, and we’ re passionate about growing the next generation of musicians,” Mike states.“ We partner with several organizations, especially those who work in the school system, as we believe there is an‘ a-ha’ moment to be had when young people discover their creativity.
“ We’ ve enjoyed a charitable partnership with We Make Noise, formerly Beats by Girlz, for several years. We Make Noise is an excellent global organization that creates opportunities for girls and women. Our partnership has covered everything from direct financial support to recruiting program participants, and we even recently hosted one of their studio workshops for 21 attendees at Sweetwater Studios in Fort Wayne. retail-merchandiser. com 39