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Elaborating on Sweetwater’ s valueadded services, Mike continues:“ We offer a free two-year warranty and tech support, as well as providing candy with every order to offer a personal touch. One of our most interesting and unique things is our Guitar Gallery. For most guitars, we take it out of the box on delivery and conduct a 55-point inspection to ensure the aesthetics and playability of the instrument. Each product then goes through a photography process, and we take high-res photos of each guitar at a serial number level. This means that even if we have five of the same guitars in stock, customers can browse the website and choose the specific instrument they want to reserve. Any instrument is an emotional purchase, so this service helps to bridge the gap between brick-and-mortar and online shopping.”
As the retail industry increasingly moves online, Sweetwater is known for adding more value and trust to its customer relationships.“ We’ ve carved out a reputation for digital innovation combined with an old-school approach to customer service,” Mike explains.“ We’ re using technology that augments our humans, not replaces them. While many companies are using AI to cut costs and eliminate human interaction, our reputation is based on true relationships and over-the-top customer service.”
Aside from customer relationships, Sweetwater also maintains positive and longstanding relationships with its suppliers, such as with Sennheiser.“ Sennheiser has played a significant role in our growth, having been part of our vendor family for more than 20 years when we carried just a fraction of the brands we do today,” Mike says.“ We stock countless Sennheiser and Neumann products, and they are consistently among our bestsellers in their respective categories. We attribute this to the consistent quality and innovation of the brands, and are always happy to trust their microphones, headphones, wireless
Each customer is matched with an expert, enabling us to get to know you, understand your goals, and nurture the relationship over time to deliver the highest level of trust and personalized service
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