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Interview
efficiency but also reduces costs and enhances customer experience. Additionally, employing technologies like CCTV or LIDAR can spot customer movement patterns in stores, enabling retailers to strategically place and price their products.
“ AI plays a crucial role in data collection, but the best ways to use that data vary depending on the context. For example, in the context of a shopping center, the goal might be high occupancy. To achieve this, data must be utilized effectively to ensure that the premises are fully occupied, which involves analyzing tenant mix and demographics of visitors to ensure that those retail spaces are always used. Shopping center managers might also want to monitor foot traffic and conduct more intelligent analytics to understand what customers are doing within these sites. Furthermore, onboarding customers to Wi-Fi straight away provides immediate access to valuable data that can be used sensibly to enhance the overall customer experience,” he elaborates.
Intelligent networks
However, in the ever-developing world of data, security remains a key concern, especially in light of recent cyber-attacks that affected certain retail giants.“ In today’ s landscape, there is a multitude of connected devices. I often compare this to a medieval city, where an estate had just four gates that could be easily guarded. Now, however, we have thousands of gates as each device represents an entry point into your network, and they cannot all be guarded. Therefore, the need for efficient security is a critical challenge. It is not just about making sure everything is visible and secure; it is also about effectively gathering data and utilizing it appropriately while safeguarding your network. At TalkTalk Business, we provide intelligent networks that empower retailers to monitor what is going on across their entire estate in real-time through cloud
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