Retail Merchandiser Volume 65, Issue 3 | Page 10

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Reflecting on his own career journey, Ian highlights his history with the company and evolution into his current role.“ Back in 1995, I worked at Martin Dawes and Opal Telecom, the forerunner of TalkTalk Business. After 15 years there, I left in 2010 to join Vodafone, and a Managed Service Provider( MSP) called Intercity. Exactly ten years later, I rejoined TalkTalk Business as Sales Director. In this role, I am responsible for sales across top businesses, as well as developing sales strategies and aspects of product strategy, focusing on how we engage with businesses of all sizes throughout the UK,” he says.
Data driven insights
An intrinsic element of this client strategy involves leveraging AI-powered insights. Indeed, Artificial intelligence( AI) is transforming countless sectors and becoming an essential asset for high street retailers. Ian shares insights into the significance of AI-driven data collection and its wider implications for shopping centers and retail property managers.“ As a network provider, we are witnessing an explosion of devices, including Internet of Things( IoT) sensors, and smart devices, particularly in retail environments. All these devices create large amounts of data, and with AI, it is crucial to gather, analyze, and leverage it to identify patterns and generate insights and forecasts for retailers. We believe this can be divided into two main objectives: improving operations and reducing costs or enhancing customer experience and increasing sales. By focusing on these two areas, we can determine how AI can benefit retailers in achieving their goals. With the plethora of devices available, AI can consolidate multiple data sources into a single framework to turn the data into patterns and consequently, improve operations. For example, a CCTV or shelf sensor might detect that a particular shelf is empty and instantly signal it is time to restock it. This not only boosts operational
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