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result , many payment providers oversell their capabilities , knowing that merchants will be hesitant to switch to a competitor after investing time and resources into the process , even if their current provider underperforms .
At Yuno , we have seen this firsthand . We ’ ve helped clients who initially worked with companies that promised transaction approval rates of over 90 percent , but delivered rates that were closer to 45 percent - a vast discrepancy that can dramatically impact a company ’ s bottom line .
Beyond the administrative hurdles and inequitable power dynamics , operating in new and less familiar markets can also bring added security risks . This is even more of an issue for merchants looking to enter some emerging-market countries , like India , Brazil and Indonesia , that have particularly high local fraud rates . Businesses must work to ensure they have stringent security measures in place that comply with local regulations to protect the security of their transactions and their customers ’ data .
Payment orchestration as the solution
To address these challenges , payment orchestrators have emerged as the next evolution of payments solutions , ushering in the era of Payments 3.0 . While payment orchestration was once a niche for tech-savvy specialists , today , it ’ s helping businesses of all sizes - from multinationals like McDonald ’ s and Carrefour to smaller , regional players - optimize their payment processes , boost revenues , reduce costs , and scale quickly across markets .
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