Retail Merchandiser Volume 65, Issue 1 | Page 21

________________________________________________________________________________________________________ Payments
Payment orchestrators remove the headache of manually integrating each individual provider by offering access to hundreds of global payment methods , including regionally popular alternatives like QR codes and e-wallets , through a single integration . Merchants can manage their payment options across different geographies from a centralized dashboard , which simplifies onboarding and opens new markets at lightning speed .
Not only does this drastically simplify the process for merchants , but it also restores a healthier power dynamic back to payment provider-merchant relationships . Should an individual payment provider underperform , merchants can now easily switch their payment flows to another provider offering more reliable and efficient services .
Payment orchestrators also help merchants to protect the security of their transactions by offering cutting-edge fraud tools that comply with the strictest local standards , while providing expert advice on payment strategies based on in-depth regional knowledge , ensuring they remain compliant and secure while expanding .
Latest innovation
The growing adoption of payment orchestration has spurred innovation within the space , offering merchants even more ways to optimize their payment flows .
Tech-driven solutions , such as smart routing , are revolutionizing the industry . Smart routing automatically redirects failed payments to the next best payment pathway , improving transaction approval rates and minimizing revenue loss . This is particularly vital during peak sales periods like Black Friday and Alibaba ’ s Singles Day , when downtime or other disruptions of payment provider services can lead to significant lost sales .
At Yuno , we have also recently launched a new feature called Monitors , which works in tandem with smart routing by enabling merchants to set up custom alerts based on transaction acceptance rates , allowing for instant identification and resolution of payment issues .
While early payment orchestrators often focused on either optimizing incoming payments from customers or managing outgoing payments to suppliers , today , the latest innovations also enable businesses to manage the entire end-to-end payment journey on a single platform , further simplifying payment management .
As we approach 2025 , the e-commerce boom continues to accelerate , with more and more consumers coming online and seeking increasingly convenient ways to shop . Payment orchestrators can help merchants stay ahead of evolving payment preferences , minimize revenue loss , and bolster security measures . They are set to play a pivotal role in shaping the future of payments and enabling merchants to leverage the most cutting-edge technologies , making sure they can thrive in an increasingly dynamic , global digital marketplace . ■
For a list of the sources used in this article , please contact the editor .
Carol Grunberg www . y . uno
Carol is the Chief Business Officer at Yuno . Yuno has emerged as a dominant force in global payment orchestration , with a core mission to empower global commerce by enabling businesses of all sizes to accept and disburse payments anywhere in the world , fostering financial inclusion .
Yuno enables businesses to access over 300 payment methods worldwide as well as innovative features including one-click checkout and robust anti-fraud tools via a single unified , easy-to-use interface . Yuno serves a global customer base that includes McDonald ’ s , Avianca , inDrive , Rappi and other renowned brands across more than 80 countries .
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