“ We also host bike nights at around 80 of our stores during the riding season , where riders can get together to discuss products , meet other riders , and win giveaways ,” he adds . “ In 2020 , we acquired a planning , sharing , and tracking app for riders to plan their next adventure and be part of our community . These are just a few of the ways in which we involve riders at every step , and from a personal perspective , it ’ s great to stay close to the customer and see what vehicles they ’ re riding or the apparel they ’ re wearing .”
With the riding community in mind , Cycle Gear continuously stays ahead of the market in terms of design updates , safety features , and new product developments to ensure it is offering customers the best options . “ Given the technical nature of the business , we stay on the front end of design and especially on safety requirements ,” Stevan confirms .
“ One of the things we ’ re really excited about is the business-wide rollout of rider airbag technology , which comes in the
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