_______________________________________________________________________________________________________ Cycle Gear
“ We stock everything you need to accompany a motorcycle , from helmets and apparel to parts and accessories ; there are a lot of components people don ’ t associate with motorcycles ,” he continues . “ From head to toe , our products are designed with safety in mind , and some of our specific safety ratings feature technologies to minimize impact and increase abrasion resistance . Whether a customer is riding to work or across the world , we provide everything they require to stay on the road and complete their journey safely .”
Commitment to the riding community
Turning to recent developments , Stevan explains : “ After experiencing success during the pandemic as people increasingly adopted
We stock everything you need to accompany a motorcycle , from helmets and apparel to parts and accessories ...
new outdoor hobbies , we ’ ve hit the ground running and opened 30 new stores over a period of 18 months . Some of these openings were planned before the pandemic , but the success we experienced during that period gave us the opportunity to be more aggressive in the markets we wanted to develop .
“ We look at registration data , as well as where our online shoppers are located , to see how stores would perform . However , with an entire team that is genuinely passionate about motorcycling , the secret to our success is sharing this knowledge and passion with others . As a community driven sport , riders become more like our extended family as opposed to customers , with a robust loyalty program across the business and specific stores providing rider challenges .
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