_________________________________________ Cycle Gear
We also host bike nights at around 80 of our stores during the riding season , where riders can get together to discuss products , meet other riders , and win giveaways
form of a vest worn under a standard riding jacket . The vest encompasses the neck , back , shoulders , and chest , and works by constantly monitoring the rider using gyroscopes , accelerometers , and a crash algorithm that leverages AI to accurately deploy the airbag in the event of a crash . The technology is phenomenal and creates a heightened level of rider safety in the industry , leaving riders untouched from accidents that would otherwise have caused major injuries . While it has been used in motorcycle racing for some time , we ’ re leading the charge on its entry to the retail market by educating consumers on its value and providing appropriate training .”
Seamless customer experience
It ’ s clear to see Stevan ’ s passion for not only Cycle Gear , but the wider riding community . “ 2024 will be dominated by our 50th anniversary celebrations ,” he explains . “ We ’ re doing several giveaways , hosting store events , and generally partying to mark such an impressive milestone ; and we
want our enthusiasm and excitement to transfer to our customers . With a handful of projects in the pipeline , we ’ re focusing on optimizing our store experiences , leveraging omnichannel integration , and delivering excellent customer service to better serve the riding community .
“ As the industry continues to move towards omnichannel retail , we ’ re striving to be a fully optimized omnichannel retailer ,” Stevan concludes . “ The key to succeeding in retail is not only having products when and where customers need them , but considering how to ensure the consumer experience is seamless and enjoyable . However , this can only be achieved with a passionate team , and all the credit for Cycle Gear ’ s success lies with the hardworking team that make our ideas happen .” ■
www . cyclegear . com
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