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In addition to products , American Golf offers a range of services including regripping and insurance . “ As we embrace our roots , we ’ re also adding services to our portfolio that complement our products ,” Nigel confirms . “ Personalization poses an interesting opportunity for us to offer customers the ability to design their own products . We ’ re working with a company to offer these products , whether it ’ s a golf bag with someone ’ s name on it or a selection of t-shirts with printed logos .
“ We also offer golf insurance through a separate company , and we ’ re in the process of entering the leisure market .
As golf holidays are increasingly becoming a popular leisure activity , we ’ re working with a golf travel company to offer holiday packages as part of our mission to become a one-stop shop not only for clubs , balls , and tees , but for everything golf related .”
Omnichannel retailer
Reflecting on his career in the retail industry , Nigel notes the drastic shift he ’ s observed in consumer habits and behaviors . “ Retail is constantly evolving , and the key to overcoming the challenges of today is to stay relevant ,” he states . “ Retailers have no choice but to adapt to consumers , whether
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