_________________________________________________________________________________________________ American
Golf
“ We know that our customers have different budgets , so we ’ ve developed a matrix of good , better , and best for every product that we sell , which provides customers with flexibility of choice . We summarize golfers into three categories ; there are occasional golfers who want to look good when they visit a driving range ; casual golfers who play six-to-ten times per year and want a reasonably good set of clubs and a nice golf bag ; and then there are committed golfers at the top of the triangle who use premium balls and custom fit clubs . Each type of customer has their own budget and by catering to the different price points within the golf triangle , we can offer something for everyone regardless of how often someone plays or how good they are .” retail-merchandiser . com 33