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American
Golf
◀ Nigel Oddy
they order online or come into store . As e-commerce grows , we ’ re strengthening our own online presence while offering personalized in-store experiences to entice customers to visit us ; in other words , we ’ re becoming a truly omnichannel provider .
“ I ’ ve been a C-suite member for over 12 years now ; I ’ ve had a fantastic career and long may it continue . Through my genuine passion for retail , a trading mentality , and a focus on customer service , I ’ ll continue to steer American Golf in an omnichannel direction and ensure we respond to the everchanging retail environment in a way that maintains our relevance in the industry .
“ As we continue our journey to becoming a truly omnichannel retailer , we ’ ll maintain our superior standards of customer service and develop a strategy that emphasizes our heritage ,” Nigel concludes . “ By offering add-on services as well as our top-notch products , we ’ ll strengthen our market share in the UK and potentially explore other geographies in the long-term .” ■
www . americangolf . co . uk
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