Retail Merchandiser Volume 63, Issue 4 | Page 53

________________________________________________________________________________________ Premier
Decorations includes everything in between : fiber optic and LED trees , battery operated products , artificial trees , Christmas-themed plush decorations , tree trims , and festive table accessories .
Over the years , the business has diversified to provide other seasonal products . It boasts an extensive range of Halloween products , for example , including inflatable decorations , display characters , themed lighting , makeup and fancy-dress items , and party supplies .
Seasonal offerings
Regardless of the product , quality is at Premier ’ s core , and it has developed a set of procedures to ensure superior quality in terms of both products and service . It has implemented a management system that reflects its competence to meet the needs and expectations of its customers . The system oversees processes like ensuring the correct product is selected , confirming the agreed price , and lastly , delivering the product to the designated place at the right time .
Premier maintains a culture of continuous improvement and development , which is largely driven by its focus on customers and its ability to rapidly respond to ever-changing market conditions and emerging trends .
For instance , the company ’ s new 2024 collection features garden ornaments , decorative mirrors , and serene Buddha figures , speaking to the rising gardening trends of grace and elegance . 2024 will also see the business showcase Easter and spring products like never before . Dubbed as ‘ a second Christmas ,’ Premier ’ s Easter collection promises to wow customers with everything from chocolate eggs to giant decorative bunnies .
Further to seasonal events , Premier has focused on increasing its portfolio of garden , retail-merchandiser . com 53