Retail Merchandiser Volume 63, Issue 4 | Page 54

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gift , and homeware products in recent years . It divides products into collections like ‘ black and gold ’ and bistro , but also stocks unique ranges like outdoor heating , lighting , and dining products . Aimed at the summer season , it unveiled al fresco dining products earlier in the year , including citronella candles and barbeque tools .
It comes as no surprise that these collections have been very well received by customers , particularly high street retailers and garden centers . Specifically , its range of citronella candles is unique in the marketplace , as Premier is committed to using 100 percent wax to ensure a purer and cleaner flame that not only keeps bugs at bay , but also enhances burn times .
State-of-the-art systems
2023 has seen Premier make a decision to diversify once again . However , instead of expanding its product ranges , it will see the business extend its e-commerce , mail order , and logistics services . Situated on one of Europe ’ s largest industrial estates , Premier ’ s distribution center in Wrexham spans 15 acres and has an onsite storage capacity of 19,000 pallets , making it ideally located to simplify logistics journeys .
Taking advantage of this location , combined with its cutting-edge facilities and dedicated team with over 30 years of warehousing experience and expertise , Premier has launched a 3PL distribution service . In a recent social media post promoting the new service , Premier describes itself as a ‘ one-stop shop for all warehousing and distributing needs ,’ promising to ‘ simplify your logistics journey , so you can focus on what truly matters – growing your business .’ 54