Retail Merchandiser Volume 63, Issue 4 | Page 52

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It ’ s that time of year again ; everywhere you go , it ’ s beginning to look like Christmas . Whether it ’ s turkeys in the local supermarket , gifts in retail stores , or decorations adorning shop fronts and public spaces , Christmas is everywhere you turn .

One company delivering decorative seasonal joy is Premier Decorations Ltd ( Premier ). Incorporated in 1987 , Premier has grown to become the UK and Ireland ’ s leading business to business ( B2B ) importer and distributor of seasonal decorative products , encompassing Christmas , summer , and Halloween related items .
While the business has a strong history of success , it is currently experiencing further growth as it diversifies into other markets . Premier has previously appeared twice in the Sunday Times profit track for fastest growing profitable companies and was even featured in the equivalent international track for fastest growing exporters .
Premier attributes its success to its dedicated and loyal team of long-serving professionals from all departments , who provide customers with a seamless service and a well-rounded , competitive range of products year-on-year . Beyond its employees , the company prides itself on honesty and integrity with customers and stakeholders , which is reflected in its positive , longstanding working relationships .
Extensive product portfolio
With current customers including retailers , high street shops , DIY stores , garden centers , department stores , and specialist outlets , you ’ re sure to see some of Premier ’ s festive products on display as we head into 2023 ’ s holiday season . In fact , Premier was voted the UK ’ s ‘ greatest Christmas supplier ’ for six consecutive years from 2010 to 2016 .
Its Christmas collection includes over 7500 products , ranging from individual and string lights to tree decorations , floristry , and home décor . However , the vast product range
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