Retail Merchandiser Volume 65, Issue 4 | Page 46

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develops new ways to further improve their experiences. Aside from convenience stores and food service, the company will continue to play a key role in the energy transition, increasing its EV capacity whilst delivering high quality, cleaner fuels for its everexpanding B2B and B2C clientele.
“ We will continue to enhance Bees Knees Benefits; it’ s still in its infancy at the moment, but every quarter we plan to sit down and look at what else we can add,” Laura reveals.“ We’ re always looking at how we can improve and really engage with our guests, because they’ re not all the same. This is the first time we’ ve been able to really segment our customers and understand who they are and what they need, which means that we can provide offers that really resonate with different folks. We’ re also going to look at creating an internal channel for our teams that has offers and opportunities for them.
“ We’ re coming out of the summer season with amazing momentum, so we’ re really doubling down on our food service experience. We’ re going to continue to drive our four pillars: local, fresh, community, and hospitality and we’ ve expanded into other grocery categories to suit the needs of more customers,” Laura concludes.“ The convenience retail space is rapidly changing; nowadays, you can order almost anything online and get it sent to your door in four hours. One of the things we talk about a lot is how we can give our guests a reason to leave their home, drive by the competition and come out to us. Retail is constantly evolving, so we continue to be very focused on innovation. We want to truly become community markets in the areas we serve.” ■
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