________________________________________________________________________________________________ Global Partners
of choice for customers all across the US. Transforming real estate assets into glowing business opportunities, the company owns and operates 54 terminals throughout the country, as well as a multitude of convenience stores and gas stations, including Alltown Fresh, Honey Farms Market, Xtra Mart, and Jiffy Mart.
In line with its commitment to continuous improvement, Global Partners is always looking for ways to add value to its locations and the experiences that they provide, from installing EV charging stations to fully-fledged fresh food kitchens. This year, Global Partners has been thrilled to announce the roll-out of its latest innovation: the introduction of its Bees Knees Benefits program.
“ I’ m so excited about our Bees Knees Benefits program. We found that, since we’ ve gone through acquisition, it was challenging for us to have a unified voice across our channels. The launch of Bees Knees Benefits
has now given us the ability to have all of our brands under one consistent program,” Laura elaborates.“ What we’ re most excited about is that we’ ve partnered with Rovertown as our app partner and they’ re exceptional at providing us with data and insights. We’ re also incredibly focused on getting rid of the friction and frustration that comes with a lot of apps. We’ re prioritizing that seamless end user experience, whether it’ s paying at the fuel pump through Google or Apple Pay or ordering online through DoorDash; it’ s all a part of our digital experience.”
With the launch of Bees Knees taking the company to new heights, 2025 marks another successful year for Global Partners. Despite current industry challenges, Global Partners continues to grow, expanding its horizons and proving its position in the energy wholesale and retail spheres. Laura, optimistic about the year ahead, affirms that Global Partners will remain focused on innovation, as well as keeping its customers close to its heart as it
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