Cover Story ______________________________________________________________________________________________________
as throughout their visit. We use our ice cream names internally too, such as our co-founder and CEO,‘ Flavor’ Manish Vora.
“ Guests then walk through different rooms and experiences,” she continues.“ There are lots of hidden treats and surprises along the way, as well as educational moments like fun facts and a timeline of how ice cream was first created. Each location has some similarities, but they have a different overall experience to offer guests new and exciting adventures – and each site has its own exclusive treats too!”
Supply chain transformation
Bringing these concepts to life is a team of dedicated supply chain professionals, who work behind the scenes to ensure a seamless and enjoyable experience for all guests. Aileen shares more details about the supply chain process that fuels Museum of Ice Cream’ s operations:“ As the business has grown, we’ ve been on a transformative journey to secure our supply chain and strengthen our internal processes. With new openings
32