Retail Merchandiser Volume 65, Issue 4 | Page 31

______________________________________________________________________________________ Museum of Ice Cream

Offering magical experiences, exclusive treats, and unlimited ice cream, Museum of Ice Cream offers an adventure that promises to transport you back to your childhood. Think immersive rooms, ice cream hot dogs, melting caves, sprinkle pools, and New York’ s largest slide – and you’ ll have an idea what to expect from this unique experience.

With locations in New York City, Chicago, Miami, Boston, Singapore, and soon to be Las Vegas and Los Angeles, Museum of Ice Cream’ s mission is to unite and inspire through imagination and connection. While other food museums may celebrate food, culture, and innovation, Museum of Ice Cream brings information to life, creating a truly unique experience that brings out the inner child within people of all ages. As guests navigate different rooms and concepts, they can take a break from real life and instead be part of an imagined world.
“ Museum of Ice Cream started in 2016 as a pop-up concept in New York, Los Angeles, San Francisco, and Miami,” opens Aileen Galicia Torres, Vice President of Business Operations and Head of Supply Chain.“ We opened our flagship museum in New York in 2019, followed by our first international location in Singapore in 2021. We found creative ways to navigate the Covid-19 pandemic, and went on to open in Chicago in 2022, and in Miami and Boston in 2024. We’ re now preparing to open museums in two major areas, Los Angeles and Las Vegas, which will be some of the biggest sites we’ ve ever operated.
“ We’ re constantly creating new ways to find growth and inspire joy. Our museums ignite a level of excitement and inspiration in our guests, giving them a break from real life in a totally imagined and created world. Once our guests have been introduced to the experience, their first task is to create an‘ ice cream name’, to which they’ ll be referred
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