Retail Merchandiser Volume 65, Issue 3 | Page 90

________________________________________________________________________________________________________________________
and yard fully integrated, will undoubtedly be a retail hotspot for builders and contractors. Increased expansion, however, demands greater efficiency and a much broader product range, so Costello’ s is committed to truly understanding the needs of each store’ s local customer base.
“ Keeping our stores updated with a relevant assortment of products is very important, however it’ s also very difficult. Over the last 15 years, we’ ve been going through a period where the speed of product innovation, product changes, and new vendors has greatly accelerated. Maintaining a relevant assortment has requires a lot of attention, action, and support,” Michael shares.“ We are fortunate to be part of the Ace family. Ace has invested in the resources to
90