________________________________________________________________________________________________________ Tiger Feet
of a new chapter for the business, as Akhtar discusses:“ Our original name was Budget Greeting Cards. That served us well for a certain period, however the business has grown, and we now offer much more than just cards. In 2024, we acquired two companies, with one of them being an e-commerce business called Tiger Feet Party. We really liked the name because it was non-descript, fun, and could allow for growth into new market segments.
“ With any rebranding, you must be careful about customer perception. We maintained a consistent level of communication with our customers and stakeholders, so everyone still knew who we were. Our mission is to stay true to our roots, while adopting a slightly different operational approach- the new branding allows us to continue growing, with more focus on the celebratory sector.”
Strategic benefits
With the rebrand in full swing, Tiger Feet has more than a new name. The company has also invested in smart technology, designed to take its supply chain strategy to the next level:“ We operate one central distribution warehouse in Manchester, and that feeds our branches in Gateshead, Bradford, Birmingham, Bristol, Nottingham, Belfast, Manchester itself, and Dublin, Ireland.
“ The business is still in the early stages of growing its IT infrastructure. We’ re in a strong position to modernize our systems, starting from a relatively clean slate. We recently made a significant investment into Microsoft Business Central, which will allow us to better manage demand and plan ahead. It will also be invaluable in overhauling our CRM, and the company’ s centralized e-commerce operation in Bradford. retail-merchandiser. com 75