_______________________________________________________________________________________________ Excellent Stores
Looking to the future, it’ s clear to see that Excellent Stores will continue to thrive as the retailer of choice across Trinidad and Tobago. Growth is on the horizon as the company sets to deepen its Caribbean distribution relationships and expand beyond the island – Barbados, Bahamas, Bermuda, Grenada, Guyana, and Jamaica, to name a few. In turn, the business is keen to incorporate more brands across its portfolio and widen its distribution base, and we can’ t wait to see the next turn in Excellent Stores’ journey. As our conversation draws to a close, Alex reflects on Excellent Stores’ upcoming 70th anniversary and all the factors that contributed to the business’ success.
“ Honesty is the most important core value,” Alex reveals.“ From every previous generation of family and employees to now, this is how we operate; we seek to be honorable in everything we do and every person we
interact with. Partnering with our employees is fundamental to our success. Business is not for the faint of heart. Developing grit, endurance and perseverance are the keys to an unwavering approach to navigating choppy waters and seeing initiatives through the hard times.”
Above all else however, Alex is keen to share the business’ most important asset:“ The most important collaboration the company has had is the collaboration with our employees. They deeply understand the vision
and are THE main critical success factor in executing new initiatives and innovations and tweaking it ensure its success. Even though the company has evolved from a small variety shop to where it is now, at its core, we are all family.” ■
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