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“ I have a fashion-based background and worked for Burberry and then Harvey Nichols for eight years. However, as a purely online retailer, I was attracted to Beyond Retail because I recognized that consumer behavior was changing, and I am personally a big online shopper. I loved that Beyond Retail manages three different websites, offering products that cater to all people, budgets, and preferences. I’ ve been here three-and-a-half years now and never looked back!”
As our conversation continues, Alison is keen to share more details about Beyond Retail’ s new 40,000-square-foot warehouse, as well as its new outlet, which is set to open in Dorset in 2025.“ In early 2024, we took on a lease for a much bigger warehouse and head office space within Bournemouth Aviation Business Park,” she says.“ This means we now have two large warehouses, which has enabled us to increase our stock through direct sourcing and bulk purchasing, as well as supporting the growth of our own-label ranges.
“ We also have an outlet opening in 2025, which will stock a range of products, including clearance items to give customers a chance to grab a bargain! We’ ll also stock a full-price range called‘ everyday essentials’ to showcase our bestselling products. Not only will the outlet provide an immersive experience for local customers, especially trade ones, in Bournemouth and Poole, but it also provides huge sustainability benefits as any products that are slightly damaged can be repurposed or sold at a reduced price to eliminate waste.”
Updated offerings
Customer service is crucial to Beyond Retail’ s successful operation, and there are several core beliefs that underpin the company’ s approach to service; insightful, useful, and accurate sales advice; comprehensive product information; convenient and fast
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