Retail Merchandiser Volume 65, Issue 2 | Page 67

__________________________________________________________________________________________________ Beyond
Retail become ever-more important. Also, developments in the realm of technology have made it easier to view a product indepth than ever before. High-quality images, 360-degree simulations, video content, online reviews, and augmented reality are helping to break down traditional barriers.
“ While it has become a lot easier to buy things like bathroom and kitchen products online over the last decade or so, the Covid-19 pandemic accelerated this type of consumer behavior,” Alison confirms.“ The pandemic made us all realize the comfort and safety of our homes, and people came to appreciate the value of the bathroom, especially for wellbeing and relaxation.
“ People now feel much more comfortable buying these products online, and so for us, we must ensure we’ re offering a wide selection of products, finishes, and custom options to suit any personality or style. We help customers to make their bathrooms a beautiful space, providing all this support from the comfort of their home rather than them having to visit showrooms.”
New outlet
Turning to her own career journey, Alison explains how the company’ s success during the pandemic accelerated the need for a finance director.“ I joined Beyond Retail in 2021 following a particularly successful period for the business,” she confirms.“ Having almost doubled its turnover during the pandemic, the leadership team decided it was time to bring in a finance director.
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