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Northern
Reflections feedback and shopping patterns to refine our assortment. From a design perspective, we collaborate with an international print studio to purchase original patterns and prints, which set the mood for our future collections.
“ Our design philosophy is deeply rooted in Canadian living. We have four distinct seasons and extreme, diverse weather patterns from the West Coast through to the East Coast. There can be rainy, brisk winter days, but our ever-changing temperatures could bring summer weather almost overnight. We focus on creating pieces that can easily and effortlessly layer during transitional seasons, such as lightweight knitwear, cozy textures, and breathable fabrics.
“ From inception, we’ ve emphasized the importance of quality and longevity,” she states.“ We’ re not a fast fashion brand and we want our products to last; we love hearing stories from women who purchased clothing items years ago but continue to wear them with pride. We’ ve been partnered with our sourcing office in Taiwan for over 40 years, and we collaborate to ensure our sources for materials and products meet our expectations in terms of safety, quality, and sustainability.”
Special collection
On a more personal note, Maryann is the ideal President for Northern Reflections, having worked from the ground up after starting her career as a part-time cashier in a women’ s retail store.“ My experience in the industry means I have a strong understanding of all operational aspects with specific strengths in planning and buying,” Maryann says.“ I’ ve had the privilege of working with various Canadian companies, which has rounded me into a strong leader and allowed me to step into my role at Northern Reflections.” retail-merchandiser. com 53