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strong online presence and we’ ve grown to operate more than 100 stores across Canada. We have a loyal customer base who’ ve evolved with us over the last 40 years, and personally, I’ m extremely proud to lead the organization through its next era.”
As Maryann introduces, Northern Reflections is an iconic lifestyle and apparel brand dedicated to making women look and feel confident, beautiful, and incredible. Alongside its exclusive prints, rich color palettes, and comfort-first designs, the company emphasizes creating quality and long-lasting products that remain in wardrobes for decades.
“ Ninety percent of our products are our own private brand and are developed internally by our fantastic design and product development teams,” Maryann explains.“ Creating products in-house allows us to retain control over quality and stay
true to the regular styles our customers know and love us for. At the same time, we infuse modern trends and styles to keep our collections fresh and relevant, and we supplement our product assortment with a range of selected brands, including Jockey for women’ s undergarments.”
Design philosophy
Northern Reflections’ approach to design seamlessly blends traditional design and Canadian heritage with modern trends. The brand aims to attract multiple audiences and provide a multi-generational in-store experience where daughters, mothers, and grandmothers can shop together.
“ Innovation and product development are key to our success, and we usually start working on a collection one year before it’ s due to hit the shelves,” Maryann shares.“ Our approach is mainly customer driven, using 52