__________________________________________________________________________________________________ Beyond
Retail become ever-more important . Also , developments in the realm of technology have made it easier to view a product indepth than ever before . High-quality images , 360-degree simulations , video content , online reviews , and augmented reality are helping to break down traditional barriers .
“ While it has become a lot easier to buy things like bathroom and kitchen products online over the last decade or so , the Covid-19 pandemic accelerated this type of consumer behavior ,” Alison confirms . “ The pandemic made us all realize the comfort and safety of our homes , and people came to appreciate the value of the bathroom , especially for wellbeing and relaxation .
“ People now feel much more comfortable buying these products online , and so for us , we must ensure we ’ re offering a wide selection of products , finishes , and custom options to suit any personality or style . We help customers to make their bathrooms a beautiful space , providing all this support from the comfort of their home rather than them having to visit showrooms .”
New outlet
Turning to her own career journey , Alison explains how the company ’ s success during the pandemic accelerated the need for a finance director . “ I joined Beyond Retail in 2021 following a particularly successful period for the business ,” she confirms . “ Having almost doubled its turnover during the pandemic , the leadership team decided it was time to bring in a finance director .
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