EFG Housewares ______________________________________________________________________________________________
We ’ re continually investing into our website , because it ’ s been such a game changer for the business
meaningful way . Now , we ’ re a multinational , multifaceted retailer across the world , and that ’ s because we make it very easy for customers to buy from us . We ’ re continually investing into our website , because it ’ s been such a game changer for the business . Our IT department has taken on the new website project , and they have a strong grasp of what works , and what ’ s driven us forward . They ’ re working hard on a new AI search element that should help customers find the products they need even more easily .
“ Because our catalog is so expansive , it only takes a small spelling error for the customer to miss out on the result they are looking for . The AI element of the new site is already paying dividends , because people can find the products they need much more easily , and we have a much lower rate of abandonment . When customers come to our site , more often than not they are checking out .
“ The app is designed with the same basic logic underlying it . We ’ re about to launch on the Google Play store , with Apple compatibility soon to follow . We hope to see this new avenue of accessibility level up our customer experience once again , and keep EFG Housewares ahead of the e-commerce curve ,” he concludes . ■
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