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Housewares one specific company head , and we got on exceptionally well . Naturally , we got to talking , and it became clear that there was an opportunity for EFG Housewares to help . Because the company can supply such a wide variety of products , it ’ s the natural partner for homelessness charities and social housing projects . Previously , we worked on a project that allows us to supply heated electric blankets and throws as well as dinner plates and cookware essentials , to those in need . Now our attention has shifted to things like fans , anything that will help people stay cool in the heat .
“ It functions in much the same way as our student business . Student companies often provide ‘ essentials boxes ’ to young people studying and living alone for the first time . Universities work with us to supply and create these boxes . We fill them with bedding , cutlery , and usually a kettle or toaster . The same thing works well in non-profit sectors . We ’ re in the unique position to be able to really help these companies as a kind of onestop-shop , and we pride ourselves on being a solution-based business . In many ways that strategy has become our secret weapon , because this work has been incredibly rewarding for everyone involved .”
Leveraging technology
As it continues to support local causes , EFG Housewares also remains a prominent international player . The company ’ s digital presence continues to draw in customers from across the seven continents , as Mike discusses : “ We realized a few years ago that there was a big opportunity for us to take our brand and our products to a much larger audience . Traditionally , we ’ re a regional wholesaler , but that changed when we entered the digital space in a more retail-merchandiser . com 39