________________________________________________________________________________________________________________________
Innovation sparks growth
“ At the time , the store was promoting a ‘ cooling ’ protein which effectively blocked environmental allergies causing severe hot spots in my dogs ; it was as though someone had flicked a switch and stopped all my vet bills associated with my dogs ’ allergies just by changing their food ! This interaction was when I realized that helping pets and pet parents was my career calling , and I began applying my experience in corporate retail to more relevant roles . As they say , the rest is history , and I love working in a role that combines my professional skills with my passion for pets .”
As our conversation draws to a close , Sevy shares the company ’ s current priorities : “ We are constantly expanding our portfolio of healthy and sustainably sourced pet foods , so customers can expect some terrific new brands , as well as the introduction of several new toy lines to complement our existing portfolio . Our Export Business is identifying new opportunities for our brand partners and helping them navigate the challenging regulatory environment from country to country . We ’ re also stepping up our marketing game by highlighting brand partners and communicating regularly with our retailers to stay ahead of industry innovations .
“ Further afield , I want to see more highquality brands emerging in this industry ,” Sevy concludes . “ Innovation sparks growth and keeps the independent channel relevant at the forefront of the market , which is where the magic happens for smaller brands like Charmy Pet . We are continuing our focus on independent retailers and national accounts , as well as expanding our export business .” ■
animalsupply . com
32