Retail Merchandiser Volume 64, Issue 4 | Page 31

__________________________________________________________________________________ Animal Supply Company
including our sales team , making us the perfect partner to bring Charmy ’ s exciting new range to market ,” Sevy says .
With one of the largest distribution networks across multiple retail channels , Animal Supply is well positioned to support Charmy ’ s entry to the pet food market . “ We plan to service large national retail chains with the Charmy brand across all warehouses , so retailers can be confident that all our locations will stock and market the brand ,” Sevy confirms . “ We also train our associates on the products regardless of the size of their business , so they can confidently share the brand ’ s story with their customers .
We strive to provide our retail customers with a wide , strategic assortment of products to help them grow their brick-andmortar channel
“ We strive to provide our retail customers with a wide , strategic assortment of products to help them grow their brickand-mortar channel . We know that treats are a high velocity category , for instance , and for pet parents who prefer high-quality ingredients , these products ensure customers return to the store .
“ As part of this mission , we ’ re continuously growing our portfolio within the fresh and frozen categories to meet increasing demand for natural , healthy pet foods . Across all segments , we ’ re partnering with more brands like Merrick , Zukes , and FirstMate , just to name a few , to provide a broad product portfolio .”
While the company ’ s passion for animals is evident , it ’ s also clear to see Sevy ’ s personal passion for her work . Highlighting her career journey , Sevy outlines the reasons for her passion : “ I entered the pet industry as a buyer with Pet People , a local retailer based in my hometown of Columbus , Ohio . When I applied for the role , I was unaware that I fit into the company ’ s top 50 customer base , as my two American Bulldogs thrived on high protein foods .
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