“ Our new centers will support our growth in Florida , South Carolina , North Carolina , and Georgia . We made the investment in distribution centers first and are looking at adding more stores , which is a bit of a different approach , as most retailers expand their footprint first and invest in infrastructure second . But we believe that consumer experience is so important that we put the infrastructure investments in place first .”
With his real estate team continually assessing areas to find the right locations for new stores , the next 12 months look set for exciting additions to the Mattress Warehouse portfolio . “ We ’ re focused on expanding throughout the East Coast right now but are always going to look at the right opportunities and the right places ,” concludes Bill . “ We have a goal in the next five years to be between 500 and 600 stores and we kind of cover the gamut with our geography , from malls to rural areas and suburbs . But what always unites our stores is that they are all designed to provide a great experience for every consumer that visits .”
As it heads towards four decades in business , Mattress Warehouse is dedicated to adapting , innovating , and evolving to continually meet the needs of an increasingly educated and sophisticated consumer . With an ambitious expansion plan in the works , the business looks set to deliver a good night ’ s rest to customers across America in the coming years . Retail Merchandiser looks forward to catching up with the business again soon to see what else is coming up in the science of sleep . ■
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