________________________________________________________________________________________ Mattress Warehouse
in stores . We know that most of our guests spend time online researching before they come in . They know what ’ s out there , but we find that having looked at the vast number of options available , there can be some confusion . We have significantly invested in our website to make their lives easier , but when they come into the store , they ’ re leaning on our staff to help guide them through the process . Price point is also important , and we pride ourselves on offering a range that goes from $ 99 all the way over to $ 10,000 . Also we are brand neutral , so we focus on what they need . We are confident our guests are getting the right product the first time in most cases , and that ’ s important to us .”
Given the huge range available from Mattress Warehouse , it ’ s no surprise to learn that it works with all the major brands , including Tempur-Pedic , Stearns & Foster , Kingsdown , Sealy and Beautyrest , as well as several of the most popular Direct to Consumer brands like Purple , Casper and Nectar , allowing customers to try before they buy . “ We also have a robust private label offer , which focuses on providing outsized value for the price ,” notes Bill . “ We work very closely with manufacturers on product development , and we have a large range of products that are made exclusively for us . Tom McFadden , our Vice President of Merchandising , works with the manufacturers on what guests are looking for , and makes sure we have a product that stands out and provides exceptional value .”
Extensive training
Tracy Jones , Chief Marketing Officer at Mattress Warehouse , acknowledges that customers recognizing the importance of sleep makes their job easier , as they are willing to be educated on solutions . “ Thirty years ago , retail-merchandiser . com 59