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Trends ’ recent acquisition of Art . com , and Allposters . com , looks to be another game-changer for the company , propelling its online presence to new heights . “ Our management team saw an opportunity to expand our content and product offerings into higher quality substrates , sizes and formats , including framed prints , posters , and canvas . While we initially considered building our existing direct-to-consumer printon-demand capabilities organically to serve this new market , we were fortunate that Art . com and Allposters . com became available for acquisition . The Art . com and Allposters . com team offer the industry ’ s largest assortment and highest quality of framed artwork , and we are super excited to have them join the Trends team . We now have a solid foundation of brick-and-mortar retail partnerships , a significant presence with third-party online marketplaces , and two strong directto-consumer brands that will allow us to continue our 35-year growth story into the future for many years ,” Morrison elaborates . The integration of the companies has gone remarkably well . “ Both organizations share a common culture and passion for wall art and trend-right products . Moreover , the physical proximity of the two facilities , Trends in Indianapolis , Indiana , and Art . com and Allposters . com , just a short three-hour drive away in Columbus , Ohio , adds to the synergy .
Green goals
“ There are also technological synergies , as both Trends and Art . com have complementary printing capabilities . Art . com has particularly impressive expertise and advanced technology in the higher-end tier of the market , which we did not possess .
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