_____________________________________________________________________________ Trends International
With an extensive range of licensed posters , calendars , stickers , and social stationery products , Trends International LLC ( Trends ) has solidified its position as a leading publisher and manufacturer in the consumer products industry . The company ’ s commitment to delivering top-quality licensed merchandise has made it a trusted name in the market . Boasting a remarkable catalog of over 200 licenses and an impressive array of 2,500 diverse products , Trends delivers its items under the Trends Posters , SandyLion , DateWorks , and Antioch brands . From iconic properties like Disney , Marvel , and Star Wars to beloved pop-culture icons , such as Michael Jordan , The Beatles , and Stranger Things , Trends offers a captivating collection that appeals to a wide audience . “ You can pretty much name any licensed property , and more than likely , we ’ ve got it ,” confirms Bruce Morrison , President and CEO of the company .
Forward thinking strategy
Trends ’ rich history began in 1987 when it was founded by Phil St . Jean in Canada . “ Phil is still on the ownership team of the company ,” Bruce says . “ The business started out as a distributor of posters operating nationally in Canada . Over the last 35 years , we have become the largest omni-channel publisher , manufacturer , and distributor of wall posters , as well as wall calendars , bookmarks , and decals and stickers . In 2001 , we expanded our footprint to the US through the acquisition of several US-based poster publishers and distributors . Eight years later , we bought American Greetings ’ DateWorks calendar business , which greatly
Throughout our history , we have designed an impressive range of over 40,000 posters
expanded our calendar market share market across North America . In 2010 , we entered the sticker category through the acquisition of SandyLion Stickers , the leading brand in the marketplace . SandyLion has since grown to be significant segment of our business . “ Throughout our history , we have designed an impressive range of over 40,000 posters . However , traditional retail poster racks typically accommodate only around 60 designs , focusing on current trending titles , such as the Barbie Movie and The Super Mario Bros . movie , for example . Recognizing the untapped potential in our extensive poster archives , we seized the opportunity to leverage print-on-demand technology in 2017 . This strategy has enabled us to market our vast back catalog of posters to consumers every day , 365 days per year . While we may not offer these designs at retail locations , we now sell them online and ship direct-to-consumer every day , including iconic movie and TV posters such as Jaws , Seinfeld , and Friends , as well as timeless Disney animation theatrical posters . This initiative has developed into a large segment of our business . We have also made our wide assortment of calendars , bookmarks , and stickers available online and shipping direct-toconsumer ,” he informs .
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