___________________________________________________________________________________________________ Virtual reality
will create a sense of community and provide shoppers with a more social and engaging experience . This opens up new opportunities for virtual shopping events , collaborative styling sessions , and virtual fashion shows , bringing people together in a virtual space regardless of their physical location .
Another emerging trend is the customization of virtual avatars . Brands are exploring the concept of creating personalized virtual representations of customers , allowing them to virtually try on clothes and experiment with different styles . This customization aspect enhances the shopping experience and fosters a stronger connection between the customer and the brand .
In terms of virtual try-on , the technology is likely to be expanded across fashion brands and fashion and accessory offerings . ■
Zyler www . zyler . com
Zyler is a virtual try-on solution for fashion brands and retailers that allows their customers to try on clothing in just a few simple steps . Zyler was created by Anthropics Technology , an AI technology solutions company based in London , UK .
retail-merchandiser . com 13