___________________________________________________________________________________________________ Virtual reality
Fashion retailers gain a distinctive edge over the competition through their customercentric approach to improving shopper convenience . The customer can make a more informed decision prior to buying , often without needing to visit the store , or by browsing through thousands of outfits in-store to find their perfect fit or style . This enhances their shopping experience .
Another important benefit of VR , and specifically virtual try-on , is that it can make recommendations to the user and provide this information back to the retailer , informing inventory management choices , forecasting and offering valuable data tracking and consumer behavior insights .
Since customers are better able to preview and assess an item , virtual try-on technology helps to minimize returns . It allows shoppers to browse through an extensive catalog of clothing and accessories from the comfort of their homes , eliminating geographical limitations and enabling a global reach . With VR , customers can virtually try on clothing without the hassle of having a product delivered and then returned which causes
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