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visualization , or as a virtual try-on tool for clothing prior to purchasing which can be achieved through an avatar , a model , or , as in the case of Zyler Virtual Try-On , through an actual representation of the customer via their headshot and measurements . With the latest developments in virtual try-on technology , a customer can see themselves in hundreds of outfits from the comfort of their own home . Virtual try-on technology can also be used in-store for browsing and selecting from hundreds of outfits to find the right one without physically trying them on .
The benefits that VR is bringing to retail
One of the key benefits VR , and particularly virtual try-on , can provide is an almost instant visualization of an outfit on a customer , enabling the customer to try clothes on without a physical product . In a world where consumers are spoilt for choice and online shopping has reached unprecedented levels , virtual try-on provides a valuable service and gives customers increased confidence in purchasing .
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