ScS Group
Our website will always be at the top of our funnel , so we ’ ve been honing certain elements that are simple , but super important
that we get from the Far East that we could never price match , in terms of manufacturing in the UK , so we are really working to give our customers the best possible quality at the best prices . Many people have had to move their operations closer to home , due to the massive hikes in the costs of containers over the last few years , but these are back down to pre-pandemic levels now .”
In the aftermath of COVID , many companies have invested further into digitalization , and ScS is no different . “ We have interviewed thousands of customers over the last couple of years , in an attempt to understand changes in the market and in consumers ’ shopping habits today .
Most of them start their journey digitally , from their sofa on their tablet or phone , but only ten percent actually purchase that way , the other 90 percent want to come in-store and see the products for themselves .
“ Our website will always be at the top of our funnel , so we ’ ve been honing certain elements that are simple , but super important . We ’ ve improved our overall site speeds and navigation qualities , and added a where-is-my-order feature and a chat bot . In time , we ’ re looking to introduce a room visualizer that we ’ re currently trialing . This will allow customers to see what an item would look like in their space at home .
“ We also learnt that most consumers have no idea that in addition to sofas , we also sell carpets and hardwood flooring ,” Steve exclaims . “ We sell dining tables , lamps , rugs , and so much more , which over time , we tend to highlight by means of advertising and marketing . Yes , we still provide the price points that make us attractive to a large share of the market , but we also want customers to know we offer some of the best leather sofas in the UK , which are unique to us , and you can ’ t get anywhere else .
“ In wanting people to reappraise ScS , we have enhanced the stores ’ look and feel , upgraded the website , modernized the products , and got the pricing right . This was all before launching our new brand . Since it launched last month , sales are up .
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