Rusty Lantern Markets convenience store , and a large kitchen ; branding is consistent across each site , giving customers a familiar aesthetic to recognize , regardless of the direction they are travelling across the region .
Something for everyone
To better understand the brand , we recently sat down with John Koch , who founded the business in 2015 and now leads as CEO . “ I got into the industry really early , straight after college ,” he begins . “ I needed a job , and accepted one with a major oil company , working in their retail fuel division with a range of gas station dealers .
“ After nearly two decades there , I decided to join a regional wholesaler with a large network of gas stations with convenience stores ,” John goes on . “ About ten years later , I formed Rusty Lantern – and it all took off from there .”
▲ John Koch CEO
So the story goes , when John first came up with the brand concept , he landed upon a name that was close to home . Very close . On his back porch is – you might have guessed – a rusty lantern .
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