Retail Merchandiser Volume 63, Issue 2 Volume 63, Issue 2 | Page 66

Though a lantern might seem like an antiquated instrument , once brought out as dusk settles by an oftentimes weary traveler , there is nothing about its symbolism that doesn ’ t serve modernity . What does a lantern do ? It sounds quite simple , and the answer probably is .

A lantern protects a flame , and a flame casts light out onto the road ahead – it pushes back against the darkness . It helps us see the way .
What better symbol , then , for a brand that prides itself on just that : providing a place to stop , pause , and fill up on all the essentials we need to keep on going – to travel home towards family and loved ones and safety ?
Rusty Lantern Markets ( Rusty Lantern ) has made it its business to help those along the road and ensure their needs are met . The first location opened in 2015 in Topsham , Maine , and since then it ’ s safe to say the brand has been embraced by loyal locals and tired travelers alike . People are drawn to the popular branded fueling station for numerous reasons , one of which is almost certainly its made-to-order food and beverage options ( as well as , of course , its fuel offerings and convenience store products ). In fact , Rusty Lantern is so confident in its merchandise that the brand contends its food and coffee services compete on quality with any food or beverage entity .
Today , there are now 25 Rusty Lantern locations across New England . Nearly all of them feature fuel pumps , a modern
66