Retail Merchandiser Vol 66 Issue 4 | Page 31

________________________________________________________________________ Woof Gang Bakery & Grooming
We offered special treats, celebrations, better nutrition, and high-quality products. In 2013, grooming became part of the business, and that side quickly took off. Today, Woof Gang is a grooming salon with a pet boutique up front.”
That change transformed Woof Gang and created the opportunity Ricardo embraced after Garnett Station Partners acquired the brand and he took the helm as CEO in 2022.
Rather than reinventing the model, his job was to implement the systems and support needed to scale it.“ We believe grooming should be highly personalized. It is not just about a haircut; it is about understanding each dog’ s needs for maintenance, cleaning, wellness, ear care, and dental health. Our grooming services and products deliver a complete wellness package, helping dogs live longer, healthier lives.”
retail-merchandiser. com 31