Cover Story _______________________________________________________________________________________________________
Few franchise brands are growing as quickly as Woof Gang Bakery & Grooming( Woof Gang). The company expanded from about 150 locations in 2022 to more than 330 stores today, with more openings planned across North America. Woof Gang is now the largest specialty pet grooming franchise of its kind in the US. The company’ s recent momentum attracted a strategic investment from Great Hill Partners, positioning Woof Gang for another phase of growth as it strengthens franchise support, digital capabilities, and brand visibility.
Ricardo Azevedo, Woof Gang’ s CEO, drives the brand’ s growth. With years of franchise and operations experience from Restaurant Brands International, Ricardo guided Woof Gang from a pet bakery concept to a grooming-focused business centered on wellness, service, and neighborhood
relationships. As the company continues to open new locations, he focuses on preserving the culture customers appreciate while building a platform capable of supporting continued growth.
The Woof Gang Way
The company started with a very different concept from what customers see today.“ Woof Gang began as a bakery for dogs.
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