Retail Merchandiser Vol 66 Issue 3 | Page 69

________________________________________________________________________________________________ Meister Cheese

More than a century ago, Meister Cheese began as a small family-run factory in Muscoda, Wisconsin, the heart of America’ s Dairyland. Over time, the business has grown into one of the country’ s most respected artisan cheesemakers, known for its premium cheeses and whey products. Scott Meister, Chief Executive Officer, shares an overview of Meister Cheese’ s delightful cheese products, highlighting its commitment to sustainable practices.

“ I am a third-generation proprietor of Meister Cheese. My grandfather, Joseph Meister, started the business back in 1916, making cheese at a small rural cheese factory not far from where we operate today. My father then moved our operation to Muscoda, Wisconsin in 1966, where he built a new cheese factory ten years later and a whey processing plant in 1981. This led to rapid growth, which has been particularly pronounced from the early 2000s onwards,” he begins.
Over a century of operation has naturally shaped a broad product offering. What started as a specialism in flavorful cheddar cheese has evolved considerably over time, and today Meister Cheese produces a wide range of American cheese varieties for both food service and private label customers. The portfolio includes 40-pound blocks of flavored Monterey Jack, Colby, Colby- Jack, Havarti, Gouda and other varieties, all recognized by customers for their consistent taste and quality. The company also operates a conversion line capable of cutting those 40-pound blocks down into various portions, such as one pound, six ounces or eight ounces, ready for retail sale on grocery shelves. This capability adds meaningful versatility to its offer and opens doors to a wider range of customers.
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