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do extensive research about the location, traffic conditions, accessibility, and local demographic to analyze whether it’ s a good fit for our portfolio, but most of the time, the final decision comes down to my gut feeling.”
Technology is another field that has changed dramatically over the course of Rick’ s 41-year career in the business.“ When I first started, everything was done manually, but now everything is cloud-based and relies on new technologies,” Rick says.“ The realm of technology is still constantly changing, and we must stay ahead of the latest developments to enhance our operations.
“ Around one year ago, we launched Clark’ s Loyalty Rewards Program, an app-based rewards program that offers fuel savings, members-only benefits on coffee and snacks, and bonus boosts,” he explains.“ We’ ve always had a very loyal customer base, so it made sense for us to establish a program that
We’ re passionate about supporting young people and educational programs
Coca-Cola Consolidated is the largest Coca-Cola bottler in the United States. For 123 years, we have been deeply committed to the consumers, customers, and communities we serve and are passionate about the broad portfolio of beverages and services we offer.
www. cokeconsolidated. com
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