________________________________________________________________________________________________________________________
Customer support for profit
Michelle Kelly shares insights into how the retail sector can better connect with customers through AI-driven solutions
As a Retail Expert at 8x8, Michelle Kelly has bold opinions on the future of customer experience in retail. From clarifying whether we are finally saying goodbye to email to highlighting the role of AI in shopping experiences, Michelle shares valuable insights for retailers. But first, we learn more about her career history and evolution to her current role at 8x8.
“ I have always been a creative at heart, and my career has predominantly centered around retail from the beginning. Back in South Africa, I started my journey in the mobile telecommunications retail space, where we focused on building mobile commerce solutions and driving digital transformation for our customers. We also developed self-service apps at a time when these innovations were just emerging, along with e-commerce platforms that made it easier for our customers to interact with us. Upon moving to the UK and joining 8x8, I have continued this ethos of exploring how technology can simplify the customer experience. My focus remains on leveraging technology not just for technology’ s sake, but to put our customers first.”
8x8 is a global business communications platform provider with a core mission to bring all conversations together on a single platform, integrating Unified Communications( UC), contact center, and CPaaS Intelligent communication solutions.“ I form part of the product marketing team at 8x8, where we focus on vertical markets. As for me
8